philhall.com |
advisors to radio on-air & online
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Merging Media
Phil Hall advocated merging of on-air and online content for radio stations for over 20 years. He headed the programming and content divisions of the first network of radio station web sites.
While at ElectricVillage & OnRadio, over 1,200 formatic, content driven web sites were launched for radio stations & network programs.
You must maximize your listening opportunities online. The number of people listening at work online increases daily. Listening online allows the individual to control the radio. Phil Hall takes a real life approach to helping you maximize your audience impact on-air and online.
Social Networking
Social networking should be a big part of any station's content and marketing plan. Facebook beats Google as the most visited site on the Internet. Over 500 million people are on Facebook.
Facebook and Twitter are just two of the avenues available to stations to develop relationships with the listener user.
Its important to not only create community but to be a part of the same communities where your listener users are.
As pioneers in the convergence of radio and the online community,Phil Hall can help you navigate these waters so your brand is enhanced and relationships are built that last and lead to ratings and revenue.
Know More
Staying ahead of the curve is a difficult job. Trends and technology are changing the way we communicate through social networking on a constant basis. The links below will help you keep on top of the game.
NY Times Social Networking News
Social Networking Site Reviews
Experience
Phil Hall Media is a media consulting firm specializing in the 30+ adult audience. Phil Hall has built, owned, managed, and programmed winning radio stations in markets from Los Angeles to Little Rock. For nearly 10 years Phil directed the programming for over 10% of U-S music radio stations. He's helped some of the world's biggest broadcasters improve ratings and bottom line numbers.
Phil brings unique experience with digital media and its role in radio's future. Phil was a pioneer in the effort to drive radio to build its' brand across a variety of distribution platforms including on-air, mobile, streaming, retail, and on-site. He helped develop the first online network of over 1200 radio station web sites. He launched the first network radio web sites branded and localized for over 1,000 radio stations. Phil Hall advises radio stations and networks, advertising agencies, new media companies, and marketers on how to use radio's on-air and online content to build and reach the desired 30+ audience.
Phil Hall is an advocate for your customers. He and his team will work with you to improve results for your advertisers by making your station's brand an advocate for its customers. Our unique understanding of the 30+ radio listener's needs, desires, and habits helps us help you increase usage and improve the attachment between the station's brand and its listeners.
How We Do It
Phil Hall works with to help maximize content to enhance the listener's experience so they come back again and again. This means you must give your customers what they need at the moment they need it. Your content must be compelling enough to motivate the user to turn on your radio station whenever they're looking for music or information. Taking advantage of every asset is imperative as more and more media competes for the customer's attention.
Our client list is very limited. Call for availability.
Contact Sandy Dreger 214-725-7595
Adult Variety Debuts
Phil Hall's Adult Variety debuts on five radio stations throughout the country. Targeted to adults 35+ with an emphasis on women, Adult Variety is a mix of Pop, Oldies, AC, and hits from the American Song Book by contemporary artists.
Listen to Adult Variety on Live365. click2listen
OPR: Other People's Research
You will find studies, project papers, opinions, links, and hopefully insight based on what Phil Hall believes is worth your consideration. Some studies and articles are older and represent the latest available findings. More from time to time at blog.philhall.com
Explore listener user behavior in the current studies and archives with the below. New studies are being added as they become available. If you have questions or would like to discuss any subjects your read about, give us a call at +1.214.295.6869 or Skype: philhallradio or email
Coleman Insights Free Radio Studies
Country Radio Broadcasters Studies
Edison Research Published Studies
Social Issues Research Centre UK