Services
Phil Hall will help you maximize your current format or help you find and develop a new one. In addition to our usual consulting services we offer market exclusive formats targeted Adults 25-54. These are offered at various levels from consulting and music to turn-key with air talent.
Audience Development: We will help you maximize your on-air product and exploit online to build increased usage by your audience. We specialize in understanding the needs of the audience and designing programming to meet those needs.
On-Air/Online Strategies: In preparation for the future radio must begin to stake its ground now in online distribution. You've been given another band - online. Everyone has access to it. Its mobile, its coming to the car. We'll get you ready today.
Brand Building: Our expertise in on-air and online content puts you a step ahead in developing your product to be compelling on-air and online - for today and tomorrow.
Product Health Analysis: We can give you a check-up to insure you're doing everything to better your product while maximizing your profit. Our analysis includes a competitive comparison, analysis of your on-air and online product, and an overview of next steps and recommendations.
Format Viability Analysis: This market and competitive analysis will point out viable openings and opportunities in the market. We look at growth and expense to achieve goals based on format, anticipated competitors reaction, and sales
Internal Operations Analysis: This internal analysis assesses the effectiveness of the departmental operations, inter-departmental relations and recommendations for improvements in processes and management. The goal is to develop a plan to improve the efficiency and effectiveness of the operation.
Audience Targeted Promotions: Maximize your marketing dollar when you work with us to develop audience targeted promotions for the on-air and online communities. We've done thousands of them and we know how to make them work.
People Development: Management or talent, we offer a unique, customized program to help your people improve their skills, become better contributors, and more efficient team members.
Content & Distribution: We can help develop, manage, and grow programming, content, and distribution for your syndicated or network program. We also offer senior level management experience in network management and operations.
We work confidentially on a retainer, project, or hourly basis, based on availability and we're market exclusive.
Call Sandy Dreger at 214-725-7595 for more information and availability.